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Overview
Press release are a great way to bring in high quality traffic to your website. A press release is a news story, which tells the reader about something important, new, and exciting. Press releases are very informational. You can either submit a free press release or you can spend a little money and submit a paid press release.
The difference between a paid and a free one is simple. A free press release will not get as much attention, and it might not be submit anywhere. Also some free press release places will not allow you to place a link back to your website. This is no way though means free press releases are not a good way to get traffic. Free press releases are still a great way to draw traffic, and I use them all the time, but paid ones of course will be better.
We paid press releases your release might be submitted to Google news, Yahoo news, MSN news etc. It can also be better optimized for search engine rankings, and you can also place keywords and a link back to your site on your press release.
Free Press Releases
Plus Side:
- Doesn't cost anything
- Can sometimes link back to your website
- Can include contact information
- Can get ranked high in search engines
Down Side:
- Sometimes you can't link back to your website
- You can't pick keywords
- Will not get ranked as high as a paid one
- Will get less traffic
Paid Press Releases
Plus Side:
- Can link back to your website
- Gets a lot of traffic
- Ranks high in search engines
- Can use keywords
- Can include contact information
- Gets placed in Google and Yahoo news
Down Side:
- They cost $5 - $100
- They can't blatantly "sell" anything
How to Write a Press Release
The best way to write a press release is to follow the same exact steps of how you would go about writing articles. First go out and research your topic. Know what you want to write about inside and out, and make sure you give details, and a lot of information.
The best time to usually write a press release is when something new happens that is "news" worthy. If you write a press release you will have a harder time getting it accepted if it is paid where as a free press release most places let a lot more go.
How to Get Your Press Release Ranked
Here are a few very good ways to get your press released ranked high up in the search engines. Following these 3 easy steps this will greatly increase your some search engine rankings.
- Pick one keyword to focus on
- Use your keyword in the title
- Use your keyword at least 5 - 10 times in the body
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