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Overview
Building a website is probably the most important thing you will want to do if your seriously into building your business. Having your own website allows you to sell yourself and not someone else or the business. You can personalize your website in any way you wish. Now I know a lot you probably have little or no knowledge about building websites, but today you can sign up to almost any hosting company and get a easy website builder program that will build you a basic website.
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One resource I would reccommend is called WYSIWYG
Web Builder This is a FREE tool you can use to build your own website very easily!
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Why You Should Have Your Own Lead Capture Page
Its ok to use the company's lead capture pages that they give you, however EVERYONE who joins the program is giving the same exact page as you. So after awhile people will start to see the same page over and over again and after awhile the page loses its affect because people see it all the time.
So having your very own unique lead capture page is a almost most! Now you can use one of our team lead pages, but having your own page once again gives you the chance to give it your own personal touch. This again is your chance to sell yourself and not me or the business. Remember when building a business or working online its all about selling yourself.
So how can you build your own unique lead capture page? Well for one feel free to copy the team member lead capture pages and edit them or change them however you feel, or you can again visit http://www.tkodesign.net and have them build you one. Or you can use a web editing program such as dreamweaver, or front page. Or you could build a basic lead page using the software that comes with most web hosting companies.
Sales Page and Lead Capture Page
A lot of people ask me what is the difference between a sales page and a lead capture page. Well a sales pages is where you sell yourself and the opportunity you are in. A lead capture page is used ONLY to capture peoples names, emails, and phone numbers.
I highly recommend everyone creates a sales page. The opportunity sales page that comes with the business works good however remember you need to sell yourself NOT the business. If you built your own sales page you could give it your personal touch and explain the business your way. You could also add things such as video, audio, pictures, and whatever else you thought would help.
Here is a break down of how having your own lead capture page and sales page works:
1. Someone visits your lead capture page
2. They fill in their name and email address
3. They are automatically sent a email (from your auto responder)
4. In your email you have links leading back to YOUR sales page
5. The customer reads information about you and the business opportunity
6. They call you or email you asking for more information
That's a basic break down of how I have my business all set up and running. I suggest you use the same setup as that is how most successful Internet markets have their business set up.
Having Video Or Audio On Your Websites
One thing you will learn over time is that it is a most to stay updated on what other people are doing. You must always stay one step ahead of the game. Today everyone has either audio or video on their websites to help promote their opportunity. So why shouldn't you? Adding video and audio to your sales page or lead capture page will only help you increase your chances of success.
The most easiest way to add video to a website is by using a digital camcorder or a web cam. Once you record the video upload it to your computer. Once its on your computer I recommend you use to places. Either you tube http://www.youtube.com or google video. Both of these require zero experience. All you do is simply upload your video and get the code they give you to place onto your website so you can display your video
Using Audio on Your Website
If you want to really give your site a personal touch but don't wish to use video that I suggest using audio (or you can use both). Using audio is another great way to personalize your lead page and sales page. This gives your customer a voice now, and you can now explain in great detail to people who you are, why they should join you, and how great this business opportunity is.
The best way to get audio on any website is by using http://www.byoaudio.com for a low monthly fee you can host audios on your websites. It easy to do all you need is a microphone that hooks up to your computer and record your voice to byoaudio. Then get the code to place your audio on your website.
Using video and audio on your websites is where the Internet is heading, and if you fail to adapt to it your business will fail. You must stay updated with what others are doing to help their business grow.
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